First there was Dunkin’ and Starbucks, then there was BK and McDonalds, now there is Domino’s putting the taste test to
As part of their foray into the sub market Dominos has taken up the idea (very original one at that) of doing taste tests and advertising the “positive” results (how convenient).
Have the other two recent campaigns proven a success in this consumer confidence-lacking society or are the advertisers just running out of original ideas and have decided to stoop down to the old-school ways of the mid-20th Century?
In this example you have another “underdog” in the market putting it to the stable mate in a, dare I say it, confusing commercial involving a person being propelled into a pool to symbolize the taste superiority of Domino’s subs.
This is an aggressive move by Domino’s, the same company who chipped away at Pizza Hut’s stranglehold on chain pizzerias. Likewise there were aggressive moves by Dunkin’ and BK but the charm that these underdogs (Dunkin’ slightly excluded) once had and once led them to becoming symbols of knocking over the top dogs is eroding with unoriginal, yet ballsy, advertising.
Why is it that within 3 months we have had 3 campaigns of this nature? Do people really fall for these surveys with intangible facts and figures?
When will it end?
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